Innovation Day 2025 — an event that was undoubtedly essential for the tech community, and we are proud to have been a part of it for several years now.

This year’s event brought together experts, investors, and companies shaping the future of the tech market and global partnerships.

Our Board Advisor and official representative in North America, Mariana Tataryn, spoke as a keynote speaker at the event.

In her presentation, she outlined key strategies for Ukrainian businesses entering the U.S. market and highlighted common risks companies face during the scaling process. Key points included:

• effective strategies for product adaptation and positioning,

• building partnerships and strengthening brand presence in a new market,

• mistakes that often hinder entry into the U.S. market and how to avoid them.

Mariana emphasized that the U.S. market is open to Ukrainian solutions, but it requires a deep understanding of local business processes, requirements, and expectations.

For us, participation in Innovation Day 2025 is an important step in supporting Ukrainian companies striving to become global players.